New Website Features

Welcome to Jewelcity’s new website. After several months of hard work we are pleased to bring you our new updated website. We have added new features that will make your buying experience easier.


Tiered Pricing
Jewelcity’s new tiered pricing feature offers you the flexibility to try new styles with less risk. You can now buy 1 piece of a style, at a slightly higher price.

A pricing table is displayed in product details on the page of a product, this table indicates the tiers and price ranges. The new pricing means the more you buy of the same style the cheaper you will get that item.

Tier 1 – Allows you to buy 1 piece at a higher price point

Tier 2 – Original price of product that you may have seen on our previous site

Tier 3 – 2% off tier 2 price

Tier 4 – 5% off tier 2 price


Jewelcity now has a new filter feature with a large range of search options, making it easier for you to find exactly what you are looking for.

Once you are in a category a large range of filters are displayed down the left side of the page. To narrow down your search simply tick the elements of the products you are interested in. Once ticked, the products with these elements are displayed.

To begin a new search, ensure all previously selected elements are un-ticked.

Request a Return
Within your customer account there is now a new feature to request a return. This feature has been introduced to create a simple returns process for faulty or incorrect items.

If you have received a faulty or incorrect item you can request a return for the specific product within your customer account online. To return an item, in your online customer account find and view the relevant order number under the order history section. Once opened there is a returns button next to each ordered item, this will bring up a returns request form. The return quantity, code and description fields will need to be filled in as well as supplying images of the items. Please then submit your request.

The Jewelcity customer service team will receive this request and be in contact with you. Accepted requests will be credited, this is in the form of a store credit.

Store Credit
A store credit is now issued for all faulty and out of stock items. You will be notified via email when your credit is raised, your store credit is displayed in your customer account under the credit history tab, displayed here will be all store credits with details of the date raised and a reason. Your credit is also displayed under your name when you log in as ‘Current credit balance’. Your store credit will automatically deduct from the total of your next online order. 

If you have any questions or feedback please contact us on or 01494 444200


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